Diamonds Direct Frisco

The people at Diamonds Direct in Frisco are true professionals. They are dedicated to meeting your jewelry needs and make it such a great experience. From the time you step up to the front door until you leave, they are attentive to your needs, imagination and dreams. My wife and I have visited Diamonds Direct at least four times and always walk away feeling special. When we didn't know exactly which items we wanted, our sales professional, Marcy, was able to help us bring together a design that was unique to our desires. Marcy coordinated all the designs with the on site Jeweler and made it happen. She also helped us redesign some of our existing jewelry by upgrading the designs. I am not an easy customer to deal with, but Marcy and the other Sales Staff were so eager to meet our needs and did all they could to make it happen. Marcy has many years of experience and she knows the jewelry trade. I recommend her highly because she's down to earth, savvy and cares about the customer at hand. The 60 month 0% financing option was great and allowed us to dream big. Diamonds Direct in Frisco, TX has become our new family Jeweler and I know each time I only get the best quality. From the security staff, receptionist and customer service advisors, they are all so helpful and kind. From the time you walk in, it's a great experience. Plus free soft drinks and coffee helps to calm your nerves when you spend all the money 💰 I did every time I visited the store. Thank you Marcy and Diamonds 💎 Direct.

Silas went above and beyond to create my dream engagement ring! I can’t say enough great things about him and his expertise. We met with him several times, and each visit was exceptional. He genuinely understood my taste, style, and our price point and put together options that just exceeded all expectations. Open communication throughout the entire process gave me the assurance I was in the best hands possible. Will be sending all my friends and family to him, no question!

Amanda was so thoughtful and made my ring purchasing process a breeze. Her vast knowledge, business acumen, and unconditional support was above and beyond exceptional. Helping me craft the perfect engagement ring in Diamonds Directs massive inventory. She listened and helped create a vision for the PERFECT customized ring that came to life, making my experience as a first time customer absolutely seamless! Ask for Amanda!!!

What an amazing experience shopping at Diamonds Direct Frisco. After my wife lost her engagement ring we needed to get it replaced and were feeling anxious walking into the store. What a relief when we were greeted by Heather Kim at the front door. She made us feel so welcome and cared for throughout the replacement process. Not only did she take amazing care of us, but she was willing to stay an hour after the store closed to complete our transaction. Diamonds direct keeps great records and we were able to find the history of our original purchase 5+ years ago from a different DD store as well--an added bonus. Thank you Heather and the entire team at Diamonds Direct Frisco for an amazing shopping experience. We will continue to be lifelong supporters of your store.

Diamonds Direct Frisco is top notch. The showroom is beautiful. The selections are plentiful. The staff are super friendly and very knowledgeable. Not only can I find a beautiful piece of jewelry, I can take my old jewelry in and have something new created using my stones. This place has become my go to jewelry store and Marcy and Matt are my go to sales staff. They make shopping for that perfect piece fun. I can’t thank them enough for my new pieces and the gifts that they have created for my family. Drop in sometime and check out the beautiful pieces and of course ask for Marcy and Matt. They’ll be happy to assist.

Highly recommend! Had a great experience working with Amanda We got our engagement rings and matching wedding bands. I cannot say enough wonderful things about this team. Every single time I walk into the store they always greet us with a smile! They truly care and are very prompt in responding to all inquiries . My wife is beyond obsessed with her rings and so happy we shopped locally